I was looking for something minimalist, sparkly, and affordable. In addition, I was looking for an ethical company; one that gives back to humans and/or the environment, and one that offers recycled metals AND lab grown diamonds (there are a bunch of places that offer one or the other). Holden to the rescue! I love that they promote inclusivity and love in all forms, and their rings are gorgeous and more ethically produced than a lot of places. Win all around!