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Custom rings
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MEET HOLDEN.
We’re a new kind of wedding ring company. Say goodbye to trips to the mall, pushy salespeople, and designer markups. Say hello to the ring you’ve been looking for.
SUSTAINABLY MADE JUST FOR YOU.
We handcraft each ring to order in NYC using recycled precious metals and ethical, lab-grown diamonds. We also partner with Climate Neutral to offset 100% of our carbon emissions.
PERSONALIZE IT.
Customize your ring to your heart's content and then engrave whatever you want inside, for free.
‘TIL DEATH.
Shop confidently with free 14-day returns + complimentary resizing for life.
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Estimated Retail Price
$1,299
Wholesale
Markup
Markup
Designer
Markup
Markup
Cost
to Produce
to Produce
Traditional
Jewelry Retail
Jewelry Retail
Cost to produce
This includes 3D printing, materials, metal casting, stone setting, polishing, packaging, and shipping.
Holden markup
This helps us cover employee salaries & benefits, rent & utilities, office supplies, marketing & advertising, insurance, returns, product development, and charitable donations.
DESIGNER QUALITY WITHOUT THE DESIGNER MARKUP
By partnering with local workshops and delivering rings directly to your doorstep, we’re able to offer custom-made rings at a fraction of the price of traditional designer rings. Our partner workshops have over 75+ years of combined experience working with top designer brands like Tiffany & Co. and Harry Winston.
1,500+ 5-STAR CUSTOMER REVIEWS
“There is something that feels a little extra special about Holden. Something a little more personal. The value, the quality of the rings, and the customer service has made buying rings an easy and joyous experience.” - Joshua C.
“We couldn’t be happier with our Holden rings! They are beautiful with their unique modern design! We teared up with happiness when we opened up the boxes and saw such perfect rings. Couldn't be happier.” - Air R.
